support creators


Make your voice heard

Minister Joly and Chairman Blais, I support Canadian creators.

Canada’s broadcast industry is facing difficulties in every region, with rapid and disruptive technological change that is challenging business models, and shrinking advertising revenue that has resulted in job losses and station closures, as well as audience fragmentation and a challenging regulatory environment.  The removal of simultaneous substitution for advertisements would critically threaten Canada’s creative communities, advertising industry, and local diversity of news and entertainment.


We respectfully request that you urge the CRTC to reverse its position in time for the upcoming Super Bowl.  The future of Canadian content could hang in the balance.



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The actions of the CRTC

What does it mean for Canadian creators?

The CRTC has issued an order that would meaningfully harm the eco-system that makes up Canadian content creators. The CRTC's decision would remove simultaneous subsititution (Simsub) from the SuperBowl broadcast.


Simsub dates back to 1971.  It remains an essential pillar of Canadian broadcasting policy.  The CRTC’s mandate includes three reasons why simsub exists: 1) “to protect the rights of broadcasters.”  These “rights of broadcasters” are being swept aside by the CRTC on an ad hoc and arbitrary basis in the 2016 CRTC Order in relation to the biggest television event of the year.  2) “To promote local broadcasting and local creation.”


Canadian broadcasters will lose a key revenue stream with the loss of Super Bowl ad revenue - the very revenue that is used to sustain local broadcasting and local creation in the Canadian broadcasting system. 3) “To keep advertising dollars in the Canadian market.”  The CRTC decision will cannibalize local advertising dollars in the Canadian market and hurt local markets.

The last thing our industry needs are ad hoc policies that threaten the fragile economic foundation of Canadian broadcasting.  At the worst possible time, the CRTC simsub decision will rob local broadcasters of scarce advertising dollars for local TV content and, worse, give that commercial time away for free to American advertisers.  This financially hurts local broadcasters at the moment they can least afford it - and it impacts us as content producers.